Meet the family behind South of Sunday.
A family making faith apparel for how people actually live — not how they perform.
We started South of Sunday because most faith apparel felt like a costume — something you put on to look the part, then take off.
We wanted the opposite. Faith that holds up in real life: the commute, the deadline, the group chat, the days nothing goes right. Not a Sunday performance — the other six days, too.
Faith apparel wasn't missing. It was everywhere — loud slogans, oversized verses, designs that yell before they say anything.
What was missing was restraint. Something as considered as anything else in your closet that still meant something. Made for people still figuring it out — not people pretending they aren't.
So we built it.
The name
South of Sunday. South, for where we come from. Sunday, for who we follow.
But the name is really about timing. Faith doesn't clock out when the service ends — it carries into Monday, into the ordinary week, into everything that comes after. That's the whole idea: the days after Sunday.
- Rooted, not rehearsed.
- Honest about the mess.
- Built for Monday.
Faith you live, not faith you perform.
The overflow
This was never just about shirts.
The goal is to build something that gives back — so that as South of Sunday grows, it turns into real support for real people and the causes we believe in. We're not there yet. But that's the direction, and we're building toward it on purpose.
This is South of Sunday.
New designs every week, printed to order in the USA on soft, lightweight tees.
— Carlos & family